{"product_id":"sram-force-axs-e1-hrd-fm","title":"Sram Force AXS E1 (HRD, FM)","description":"\u003cp data-path-to-node=\"3\"\u003e\u003cb\u003eEffortless Control, Refined Ergonomics\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"3\"\u003eThe Sram Force AXS E1 brings pro-level braking and shifting to every rider. This latest generation features a completely redesigned hood shape, borrowed from Sram’s top-tier Red series, to provide a more comfortable grip and better finger wrap for hand sizes of all types. Whether you are building a new bike or upgrading your current AXS cockpit, the E1 system delivers a lighter, sleeker, and more powerful interface.\u003c\/p\u003e\n\u003cp data-path-to-node=\"4\"\u003e\u003cb\u003eUniversal Features:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"5\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,0,0\"\u003e\u003cb\u003eOne-Finger Braking:\u003c\/b\u003e Increased leverage and stiffer calipers allow for powerful stopping with minimal effort from any hand position.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,1,0\"\u003e\u003cb\u003e\"Bonus Buttons\":\u003c\/b\u003e Hood-top buttons provide ANT+ device control (like cycling computer pages) or auxiliary shifting options.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,2,0\"\u003e\u003cb\u003eCarbon Fiber Levers:\u003c\/b\u003e Lightweight, durable, and dampens road vibration.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,3,0\"\u003e\u003cb\u003eTotal Adjustability:\u003c\/b\u003e Personalize your ride with \u003cb\u003eReach Adjust\u003c\/b\u003e (lever distance) and \u003cb\u003eContact Point Adjust\u003c\/b\u003e (where the brake pads bite).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,4,0\"\u003e\u003cb\u003eAXS Wireless Tech:\u003c\/b\u003e Fully wireless shifting for clean aesthetics and simple setup via the AXS mobile app.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HLC","offers":[{"title":"Left","offer_id":48264274084063,"sku":"00.7018.580.000","price":510.0,"currency_code":"CAD","in_stock":false},{"title":"Right","offer_id":48264274116831,"sku":"00.7018.580.003","price":510.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/5452\/3103\/files\/180887-01_2.jpg?v=1765924581","url":"https:\/\/alegrocycles.com\/products\/sram-force-axs-e1-hrd-fm","provider":"Alegro Cycles","version":"1.0","type":"link"}